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Seemore Australia is a family company based in Ballarat, a centre of gold-mining, forestry, agriculture, education and tourism in Victoria, Australia.

We are active competitors in forest rallying and have developed many of our products for our own use. It's a not uncommon story from development to sales - other competitors have asked us to supply them with similar items and so Seemore Motorsport Equipment was born in 2003.

The business founders are Ian and Mary Crook. We get terrific support and encouragement from our suppliers, among them Joe Wilson's Heritage Motorsport, Andrew Papax and the crew at autoconcepts, Alan Kerr's Alfa Motorsport Fibreglass and John Dymond's Penrite Oil Company. These suppliers have now been joined by others so we can bring you Sparco, Cibie, Narva and more!

Business aim
Our business aim is top provide top quality equipment for the typical cash-strapped club level competitor. We seek to achieve this aim with our core products in harnesses, seats, suspension, lubrication and cabin equipment.

We make no apology for fostering and even creating some new quality standards, categories and price points in the motorsport market. We aim to go on doing so as the business develops.

Since our establishment, the response from the Australian rally community has been highly encouraging - great support of our advertising and encouragement to expand the range into additional lines.